We are ridiculously excited to be partnering with HURR Collective x Selfridges.
The biggest environmental impact of the fashion industry lies in overproduction. Therefore moving away from fast fashion to a system of buying less and buying better, along with sharing quality clothes with traceability and impact awareness, seems a simple and obvious solution.
With this in mind and as a means to promote an experimental and earth conscious way to enjoy our clothing, we are ridiculously excited to be partnering with HURR Collective X Selfridges, and are truly honoured to have our Sadie Top featured in Selfridges’s Oxford Street window for their #ProjectEarth campaign.
We think of it as having loads of big sisters with the most epic wardrobes.
Find us at HurrCollective.com or visit us in-store at Selfridges, London.