Summer is here and it’s finally time for all those beautiful breezy styles that have been hanging out in the cold since February. Whilst lots of our favourite stores, many of which have only just reopened, are already well into their summer sales, we see this as a critical industry issue fuelling a waste mentality. We are determined to shift the calendar to a system that makes sense for our customers, the seasons and for the planet.
Deborah Lyons Alaska Jumpsuit
Over-production in fashion is one of the key factors in destruction of biodiversity as well as bringing with it a myriad of other social and ecological implications, and as a brand we are determined to do things differently.
“ All of our pieces are limited edition and we aim to deliver items that will last a lifetime, can be handed down, and maintain an implicit value in their design and detail. ”
We work super hard to achieve prices in line with our customers reach, while maintaining fully ethical practices throughout our facilities and sourcing the highest quality sustainable fabrics available. Our collections are locally made in London and we visit our factories regularly to check on our tailors and seamstresses, ensuring a healthy and happy working environment.
Deborah Lyons Emma Dress
“ Our collections are locally made in London and we visit our factories regularly .”
All of our pieces are limited edition and we aim to deliver items that will last a lifetime, can be handed down, and maintain an implicit value in their design and detail. Someone from our team also checks every piece we ship out - we never compromise on our finished product.
“ While we understand with current uncertainties that many people are looking for a quick fix, others amongst us have really enjoyed this opportunity to reassess impulse purchasing.”
While we understand with current uncertainties that many people are looking for a quick fix, others amongst us have really enjoyed this opportunity to reassess impulse purchasing, along with many other things we took for granted in the days B.C (before Corona), and this is the mindset we would like to champion.
So while we will no longer go on sale, we will be maintaining our charity component on each purchase, which for the short term, whilst families continue to struggle with the impact of the virus, will be driven towards The Trussell Trust who are doing incredible work with food banks across the UK. We aim in the not too distant future to be able to drive these funds instead towards female education and conservation projects.
All of our designs are a labour of love and we hope you get as much joy wearing pieces from our collection as we do making them.
Thank you for your continued support and as always please feel free to reach out to us with comments, questions, pictures of you wearing our pieces, or just to say hi at firstname.lastname@example.org or @deborahlyons_official xx